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Veteran owned · American made · Honor · Serve · Inspire
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HonorServeInspire
Veteran-led American gifts, real hero stories, career opportunity and hands-on learning. Find the part that moves you forward.
See the chocolate productsTHE OPPORTUNITY OF TOMORROW
Start with a gift, a service story, or your next move. Choose a path to see where it leads.
For supporters and gift buyers
Explore premium chocolate and collections that carry a story of service.
Explore the collections
CHARLOTTE / THE OPPORTUNITY AHEAD
Experience earned in uniform can drive a business, strengthen a team, or open a new career. Build the next chapter through action.
Explore the people and moments that shaped the force we know today.
Near Lai Khê in January 1966, U.S. soldiers searched for Viet Cong positions across open ground. The photograph shows troops moving alongside an M48 tank—one moment in a war fought through villages, fields, and dense terrain.
Image: National Archives (1966) ↗The uniform comes off. The person and their skills remain.
A 52-second tribute to veterans and the families who stand beside them. Press play to watch.
RYPE FILM · 52 SECONDS · PLAY ON DEMANDFilm: RYPE. Presented as a tribute; people pictured are not identified as Aim High Hero members.
Honor service. Open doors. Build what comes next.
Aim High Hero is a premium American brand and a platform for the people behind the uniform — products worth carrying, careers worth building, and training worth the time.
We started with something small enough to hand to someone — a premium American-made product worth giving. It opened a larger question: what else do the people behind the uniform actually need when the uniform comes off?
The answer became a platform. Products that carry the story. A talent system that puts veterans in front of employers who want them. Training that is short, practical and free of filler.
A premium engraved bar in a black presentation wrapper with silver foil ends. Made to be given, kept and remembered — the entry point to everything else Aim High Hero does.
The engraved chocolate and the Aim High Hero box, shown through actual product photographs. Select a view to see the details up close.
Explore Black Label
The eagle design embossed in chocolate.
Product photography supplied by Aim High Hero; the box view has a styled studio background. Contents and availability are described on the collection page.
Honor a Hero is recognition for the people who earned it — submitted by those who know them, reviewed before it is published, and never turned into an advertisement.
Honor a HeroThe first featured Heroes are being selected now.
Every profile is published with written consent, in the individual’s own words, and never used to sell a product. If you served, or you know someone who did, start here.
DOCUMENTED SERVICE • FIRSTHAND SOURCES
Explore independently documented service from Vietnam through Afghanistan. These historical accounts are attributed to their publishers; the people featured are not presented as Aim High Hero members.
In May 1968, Benavidez entered a battle to aid a surrounded team and help evacuate its wounded. His Medal of Honor citation records repeated rescue efforts under fire.
Read the verified account at Congressional Medal of Honor Society →Photo context and credit: DoD photo by EJ Hersom / DVIDS
Lehtonen recalls serving with a field artillery unit in Desert Shield and Desert Storm. His account connects the demanding work of an artillery crew to a life of continued Army service.
Read the verified account at U.S. Army →Photo context and credit: U.S. Army National Guard photo by Staff Sgt. Zach Sheely / DVIDSThe appearance of U.S. Department of War (DoW) visual information does not imply or constitute DoW endorsement. Photographs document service and are not advertisements or depictions of the named veterans’ actions.
VETERAN & MILITARY FAMILY VOICES
Retired Green Beret Herb Thompson and brand strategist Corrie Thompson founded Liberty Speaks to connect speakers and creators with audiences. Their Not Special show makes room for candid conversations about service, family, leadership and the next chapter.
Independent editorial spotlight. Aim High Hero is not affiliated with or endorsed by this person or organization.
An example card, showing what a Hero presents to employers. Contact details are never part of it.
Résumé available on request
Contact details are never published.
Most of what transitioning service members need is not a degree. It is a specific skill, explained by someone who respects their time. Academy lessons are built to be finished in a sitting and used the same week.
Real photographs of the people, aircraft and crews behind the mission. Products inspired by U.S. military service. For Heroes, by Heroes.
The flight deck · Carrier aviation
Image provided by Aim High Hero
Marine Corps · Aerial insertion course
U.S. Marine Corps photo by Cpl. Jonathan Beauchamp ↗
U.S. Navy · Blue Angels
Photo: Rafik Wahba / Unsplash · Supplied by Aim High Hero
Marine Corps · Unmanned systems training
U.S. Marine Corps photo by Lance Cpl. Isabella Ramos ↗
Army Rangers · Black Hawk airborne training
U.S. Army photo by Spc. Kelsey Kollar ↗
Marine Corps · Confidence course
U.S. Marine Corps photo by Lance Cpl. Jacob Claudell ↗
Army · M1A2 Abrams field training
U.S. Army National Guard photo by Sgt. Lianne M. Hirano ↗
Marine Corps · Drill instructor training
U.S. Marine Corps photo by Cpl. Francisco Angel ↗The appearance of U.S. Department of War (DoW) visual information does not imply or constitute DoW endorsement.
Hear why volunteers choose to show up for veterans. A short story from U.S. Department of Veterans Affairs Voluntary Service.
Video: VA Voluntary Service, “What’s Your Why?” Aim High Hero is independent; inclusion does not imply VA endorsement.
Watch on YouTube ↗Search the Hero Directory by skills, career field, availability and general location. Request only the professional information a role actually requires.
Recognition programs, corporate gifting and joint initiatives with organizations that want to do more than post about it once a year.
The longer-term Aim High Hero ecosystem includes support for veterans launching and running their own companies.
FUND THE NEXT MISSION
Our first target: $50,000 for a proposed accessible academy pilot serving veterans, disabled veterans, active-duty service members, and military spouses.
BUILD THE NEXT MISSION
Recognition programs that name individual service members, reviewed before publication and never used as advertising.
A talent platform that treats candidate privacy as a design requirement, not a policy page.
Education and entrepreneurship support for the people who lead after the uniform comes off.
And if you did not, it is a way to back the people who did — in a form that outlasts a bumper sticker.
Read the mission